Eugene Alletto, Founder and CEO of BEDGEAR, is the visionary behind the PERFORMANCE® lifestyle brand that has redefined the bedding industry. With nearly three decades of experience in retail and manufacturing, Eugene pioneered BEDGEAR’s proprietary personalized fitting process for pillows and mattresses, ensuring that every individual gets a sleep solution tailored to their unique needs. By challenging the outdated one-size-fits-all mindset, BEDGEAR has set a new standard for health and wellness in sleep, inspiring the industry to evolve. As a global brand, BEDGEAR has earned recognition for its groundbreaking approach, ranking on the Inc. 500 list and Crain’s New York Fastest Growing 50 Companies. A recognized innovator, Eugene has received the EY Entrepreneur of the Year Award and the Retail Innovator Award. Beyond product innovation, he is passionate about mentoring young entrepreneurs and frequently speaks at universities, including Stony Brook, High Point, The Wharton School, Nassau Community College, and the University of Mississippi (Ole Miss).
Eugene is equally committed to philanthropy, particularly in the fight against cancer. As a longtime supporter of the American Cancer Society (ACS), he has played an integral role in supporting Hope Lodges, which provide free lodging for cancer patients traveling for treatment. BEDGEAR has donated Seatbelt Comfort Pillows to Hope Lodge guests nationwide, offering crucial protection for patients with sensitive medical ports—one of which even helped prevent serious injury in a car accident. In recognition of his impact, Eugene is the 2025 honoree of the ACS Hope Lodge Bash Gala, celebrating his dedication to improving the lives of cancer patients and their families.
Beyond his work with ACS, Eugene founded the BEDGEAR Foundation in 2017 to create meaningful change through philanthropy. The foundation has touched countless lives around the world, supporting organizations that provide comfort to those in need, including foster children, individuals facing homelessness, and those affected by natural disasters. Eugene’s commitment to making a difference extends far beyond the sleep industry, ensuring that BEDGEAR’s success translates into meaningful contributions to those in need.
